By Veasna Lim | vlim626@gmail.com | Los Angeles, Ca

DIVINIKEY Heavyweight Hoodies
Led creative direction for DIVINIKEY’s hoodie release, developing lifestyle photography, graphic design, and promotional video content. Produced marketing assets tailored for community engagement across Instagram and Discord.

fishfish Launch – DIVINIKEY

Brand & Visual Content Lead

Led the launch of fishfish, DIVINIKEY’s in-house brand of mechanical keyboard accessories, from concept to market. Developed a cozy desk–focused identity tailored to Gen Z and Millennial enthusiasts, built a one-page Shopify site, and produced all visual assets including photography, video, and graphic design. Engaged the community across Discord, Reddit, and Instagram, and executed a targeted Reddit giveaway campaign that significantly boosted visibility. Oversaw the launch of four new products and a high-demand restock, helping position fishfish as a credible sub-brand within a niche market.

Fine Art Photography


Since 2021, I’ve been focused on uncovering and documenting the layered histories of my family and community—tracing the path that brought us from Cambodia to the United States. Centering my own family’s experiences, this work reframes the idea of the “American Dream” through the lens of my Cambodian and Chinese American heritage, exploring themes of trauma, aspiration, and migration.

I work in collage and both traditional and experimental documentary forms. Have You Ever Heard the Cries of a Fish? is an ongoing series centered on Cambodian American donut shop families, where the lines between work and home, labor and leisure, preservation and assimilation are constantly shifting.

Between capitalism and creativity, commercialism and care—we bisects one with the other, carving space for both beauty and utility.

Openness
Play
Momentum
Intuition
Grace

We work with brands rooted in tight-knit communities—bringing design, campaigns, and strategy to life with a sense of play, intuition, and care.

Specializing in digital content, branding, and market data research, we help niche brands reach Millennial and Gen Z audiences where they live, scroll, and share.

We don’t need to know everything from the start—just stay curious, stay present, and explore the possibilities together.

Partners:

DIVINIKEY

fishfish

Modokeys

VapeEgg

Let’s play!

Feel free to reach out at:
vlim626@gmai.com